• About Me

    I am Dr. Y. C., an experienced economics research consultant and business lecturer based in the UK, with over 20 years of expertise in economics, finance, marketing, and sustainability strategy. I have taught at leading UK universities, developed academic curricula, and worked with businesses to design evidence-based growth strategies.

    My career bridges academic research, industry consultancy, and public education, making complex business and economic concepts accessible to professionals, students, and the public. I am fluent in English, Cantonese, and Mandarin, enabling cross-cultural collaboration in global markets.

  • Research Interests & Expertise

    I focus on economics and business research that links theory to practical application, specialising in:

    1. Macroeconomic trends and their impact on industries.

    2. Sustainable consumption and green marketing strategies.

    3. Digital transformation, including AI, fintech, and online consumer behaviour.

    4. International business and cross-cultural market analysis.

    My work has been published in international journals, including Sustainability, and I actively seek collaborative research projects with universities, think tanks, and industry partners.

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    Professional Background

    • External Examiner, University of Wales Trinity Saint David (2025–2029)
    • Module Leader – Economics for Business, University of Salford (2024–Present)
    • Lecturer in Marketing, University of Roehampton Online (2024–Present)
    • Lecturer in Marketing, University of Essex Online (2022–Present)
    • Director, Osaka Dream Limited – Educational consultancy supporting Asian students in UK universities (2021–Present)
    • Former CEO, Champagne Culture Limited (2008–2012)

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    Public Engagement & Media Presence

    • YouTube (www.youtube.com/@logfinance1207) - Educational videos on economics, financial literacy, and business trends.
    • Medium Blog (https://medium.com/@ycbecon) Articles on economics, business strategy, and sustainability.
    • Guest speaker at academic conferences, corporate events, and entrepreneurship forums.

  • Services & Collaboration Opportunities

    1. Research Collaboration – Joint publications, funded projects, and interdisciplinary studies.
    2. Speaking Engagements – Conferences, panel discussions, webinars, and corporate training.
    3. Freelance Economics Tutoring – One-to-one or group sessions for students and professionals.
    4. Business Consultancy – Market analysis, business planning, sustainability integration, and competitive strategy.
    5. Educational Program Development – Course creation, curriculum review, and e-learning solutions.

  • Contact Me

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    admin@busecon.com

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    linkedin.com/in/frederick-chen-322810222

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    Bolton, UK

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